As the world's largest retail trade association, NRF's mission is to
conduct programs and services in research, education, training,
information technology, and government affairs to protect and advance the interests of the retail industry. NRF's membership includes the leading  department, specialty, independent, discount, and mass merchandise stores in the United States and 50 nations around the world. NRF represents more than 100 state, national and international trade organizations, which have members in most lines of retailing. NRF also includes in its membership key suppliers of goods and services to the retail industry.