Factory 2-U Stores, Inc. 
Corporate Headquarters: California
Publicly Traded: NASDAQ Symbol FTUS
Annual 2000 Sales Volume: $555.7 million 
Operating Since: 1975

Number of Stores: 250
Store Locations: Alabama, Arizona, California, Georgia, New Mexico, Nevada, Oregon, Texas, Washington.

Profile
Factory 2-U offers the fashion assortment of a specialty store with the pricing advantage of an extreme value retailer. They sell quality, brand name, in season family clothing and home products at prices well below other stores. They search for closeouts, store cancellations and the latest trends which extends their buying into all seasons.

Typical customers are young, large families with a household income of approximately $35,000. Stores average 15,000 square feet and are located primarily in strip or power centers. Products include a broad range of family apparel, domestic goods and housewares. Their typical customers are families with moderate to lower than average incomes, who generally are profiled as discount store shoppers. The merchandise strategy is to offer 1st quality, recognizable and national brands at a substantial discount, generally 20% to 50% lower than those offered by national discount chains.